Nintendo not attending E3, too mainstream

In an investor presentation, Nintendo CEO Satoru Iwata announced that Nintendo will skip the usual large-scale E3 press conference this year in favor of “a few smaller events that are specifically focused on our software lineup for the U.S. market.”

One of these events will be for American distributors, with another closed event “for mainly the Western gaming media.” Iwata noted that Nintendo is not planning to announce any new hardware at this E3, with showing off software the main focus.

While Nintendo is dropping a lot of mainstream press attention with this move, it makes a lot of sense for a company with the recent financial history of Nintendo to skip out on some expensive pageantry. Especially when the company makes E3-level announcements monthly, for a tiny fraction of the cost.

http://www.joystiq.com/2013/04/24/ni…ller-closed-e/

Nintendo has already had a few open conferences this year showing exactly what is coming for WiiU and 3DS this year and everything shown off has been pretty well received.  The option to skip out on the big conference is a good one since E3’s demo has never been the biggest Nintendo fans.  Most of the time Microsoft and Sony over shadow Nintendo at E3 even if they have nothing to say.

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